diff --git a/app/helpers/emailContentGenerator.js b/app/helpers/emailContentGenerator.js
new file mode 100644
index 0000000..9ac7bb2
--- /dev/null
+++ b/app/helpers/emailContentGenerator.js
@@ -0,0 +1,79 @@
+"use strict";
+
+const { MAX_REAL_ESTATES_IN_EMAIL, APP_URL } = require("../config/appConfig");
+const { AD_CATEGORY } = require("../common/enums");
+
+const generateEmailFooter = searchRequestId => {
+  return `<div><strong>Ako želite prestati dobijati obavještenja za ovu pretragu, <a href="${APP_URL}/odjava/${searchRequestId}">odjavite ovdje</a></strong></div>
+     <div><strong>Ako želite pogledati ili promijeniti uslove za ovu pretragu, <a href="${APP_URL}/pregled/${searchRequestId}">pogledajte ovdje</a></strong></div>
+     <br/> 
+     <h4> Vaš,<br/>Javimi tim</h4>`;
+};
+
+const generateNotificationEmail = (realEstates, searchRequestId) => {
+  const truncateList = realEstates.length > MAX_REAL_ESTATES_IN_EMAIL;
+  const realEstatesToShow = truncateList
+    ? realEstates.slice(0, MAX_REAL_ESTATES_IN_EMAIL)
+    : realEstates;
+
+  const allRealEstatesLink = `${APP_URL}/nekretnine/${searchRequestId}`;
+
+  let realEstateLinks = "";
+  for (const realEstate of realEstatesToShow) {
+    const { id: realEstateId, title } = realEstate;
+
+    realEstateLinks += `<li><a href="${APP_URL}/redirect/${realEstateId}">${title}</a></li><br />`;
+  }
+
+  const moreRealEstates = truncateList
+    ? `<div>Kompletan spisak nekretnina možete pegledati na: <a href="${allRealEstatesLink}">Nekretnine</a><div>`
+    : "";
+
+  const emailFooter = generateEmailFooter(searchRequestId);
+
+  return `<h3> Zdravo,
+  Ovo su nekretnine koje ste tražili. </h3>
+  <div>
+  ${realEstateLinks}
+  <div/>
+  ${moreRealEstates}
+  </div>
+  <br/>
+  ${emailFooter}`;
+};
+
+const generateNewSearchRequestEmail = searchRequest => {
+  const realEstateType = AD_CATEGORY[searchRequest.realEstateType];
+  const {
+    id,
+    gardenSizeMin,
+    gardenSizeMax,
+    sizeMin,
+    sizeMax,
+    priceMin,
+    priceMax
+  } = searchRequest;
+
+  const gardenSize = realEstateType.hasGardenSize
+    ? `<div><strong>Kvadratura okućnice: Od ${gardenSizeMin} do ${gardenSizeMax} m2  </strong></div>`
+    : ``;
+
+  const emailFooter = generateEmailFooter(id);
+
+  return `<h3> Zdravo<br/>Naručili ste da Vam javimo ako se nekretnina pojavi u oglasima. </h3>
+  <h4> Ovo su uslovi pretrage :</h4> 
+  <div>
+    <div><strong>Tip nekretnine: </strong>${realEstateType.title}</div>
+    <div><strong>Lokacija: </strong></div>
+    <div><strong>Kvadratura nekretnine:</strong> Od ${sizeMin} do ${sizeMax} m2</div>
+    ${gardenSize}
+    <div><strong>Cijena:</strong> ${priceMin} do ${priceMax} KM</div>
+  </div>
+  <br/>
+  ${emailFooter}`;
+};
+
+module.exports = {
+  generateNotificationEmail,
+  generateNewSearchRequestEmail
+};
diff --git a/package-lock.json b/package-lock.json
index ad66538..b18ae09 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -2077,6 +2077,29 @@
         }
       }
     },
+    "he": {
+      "version": "1.2.0",
+      "resolved": "https://registry.npmjs.org/he/-/he-1.2.0.tgz",
+      "integrity": "sha512-F/1DnUGPopORZi0ni+CvrCgHQ5FyEAHRLSApuYWMmrbSwoN2Mn/7k+Gl38gJnR7yyDZk6WLXwiGod1JOWNDKGw=="
+    },
+    "html-to-text": {
+      "version": "5.1.1",
+      "resolved": "https://registry.npmjs.org/html-to-text/-/html-to-text-5.1.1.tgz",
+      "integrity": "sha512-Bci6bD/JIfZSvG4s0gW/9mMKwBRoe/1RWLxUME/d6WUSZCdY7T60bssf/jFf7EYXRyqU4P5xdClVqiYU0/ypdA==",
+      "requires": {
+        "he": "^1.2.0",
+        "htmlparser2": "^3.10.1",
+        "lodash": "^4.17.11",
+        "minimist": "^1.2.0"
+      },
+      "dependencies": {
+        "minimist": {
+          "version": "1.2.0",
+          "resolved": "https://registry.npmjs.org/minimist/-/minimist-1.2.0.tgz",
+          "integrity": "sha1-o1AIsg9BOD7sH7kU9M1d95omQoQ="
+        }
+      }
+    },
     "htmlparser2": {
       "version": "3.10.1",
       "resolved": "https://registry.npmjs.org/htmlparser2/-/htmlparser2-3.10.1.tgz",
diff --git a/package.json b/package.json
index 475db8e..fe4691e 100644
--- a/package.json
+++ b/package.json
@@ -35,6 +35,7 @@
     "express": "^4.16.4",
     "express-ejs-layouts": "^2.5.0",
     "express-layout": "^0.1.0",
+    "html-to-text": "^5.1.1",
     "moment": "^2.24.0",
     "moment-timezone": "^0.5.26",
     "node-fetch": "^2.3.0",